The ledger
Practical writing on forms, spreadsheets, spam, and attribution. New entries land regularly - like rows.
6 The anatomy of form spam in 2026 2026-07-29 · Spam defense · 9 min read Spam defense 5 The anatomy of a landing page form that closes the loop 2026-07-28 · Attribution · 9 min read Attribution 4 fbclid and the economics of Facebook lead quality 2026-07-27 · Attribution · 9 min read Attribution 3 UTM conventions that survive real campaigns 2026-07-26 · Attribution · 9 min read Attribution 2 Google Ads offline conversions, run from a spreadsheet 2026-07-25 · Attribution · 9 min read Attribution 1 Why your lead source data is wrong 2026-07-24 · Attribution · 9 min read Attribution