Shopify forms to Google Sheets

A Shopify store collects more than orders: contact requests, wholesale inquiries, custom quote forms, stockist applications. Out of the box those end up as notification emails, which is where working a lead list goes to die. SheetLink Forms turns each of those forms into rows - every submission lands in Google Sheets or an Excel Online table, appended under your header row, with delivery handled by an asynchronous worker talking directly to the Google Sheets API or Microsoft Graph. No Zapier, no per-submission fees.

One thing to be plain about up front: Shopify's native contact form ({% form 'contact' %}) posts to Shopify's own handler, so it cannot simply be pointed elsewhere. Sending submissions to SheetLink Forms means adding a custom form to your theme - a small theme edit, a copy-paste job in a Custom Liquid block or a section file, not app development. The snippet below is the entire thing.

SheetLink Forms is free during beta and invite-gated - join the waitlist - and there is a live demo feeding a public sheet if you want to see rows land first.

The best path on Shopify is a custom HTML form added through a theme edit, with its action pointed at your endpoint (https://sheetlinkforms.com/f/{token}). The endpoint accepts the standard urlencoded post and 303-redirects to a thank-you page or a custom URL - your storefront needs no JavaScript for this to work.

Optionally, load the sl.js embed in theme.liquid before </body>. It binds any form whose action points at /f/, upgrades it to an AJAX submit with inline success text (no navigation away from the product page), auto-injects the honeypot, and - the part store owners running ads care about - captures utm_* plus gclid, wbraid, gbraid, fbclid, and msclkid from the landing URL and persists them in localStorage, so the click that produced an inquiry is still attached when the visitor submits three pages later.

Connect Google Sheets with one-click OAuth. The drive.file scope means SheetLink Forms only sees sheets you pick in the Google picker or create in the product - never the rest of your Drive. Excel-first shop? Connect Excel Online and pick a table instead; its columns define the row shape. Either way you get a permanent endpoint at https://sheetlinkforms.com/f/{token}.

In the theme editor, add a Custom Liquid section (or block) to your contact or inquiry page and paste the form from the snippet. If you prefer working in code, Online Store -> Themes -> Edit code and drop the same markup into a section or snippet file. Name the inputs after your sheet's column headers - matching is case and punctuation insensitive, and explicit per-field mapping is available in the dashboard if names differ.

The off-screen _slhp input is your first spam layer: shoppers never see it, and anything that fills it is marked spam outright. Every other suspicious signal - per-form and per-IP rate limits, content heuristics with a strictness dial, the timing signal, optional Cloudflare Turnstile - sends the submission to quarantine for one-click review instead, so a real wholesale inquiry is never silently dropped. Details in the docs.

Add the script tag to theme.liquid just before </body>. Because it binds any form whose action points at /f/, your custom form gets AJAX submission with inline success text - the visitor stays on the page - and ad attribution is captured and persisted across the whole browsing session. Skip it and the plain 303-redirect flow still works.

Submit a test from your storefront. On an empty sheet the header row is seeded automatically; rows then append under it, aligned to your columns, with a formula-injection guard escaping leading =, +, -, and @. The dashboard's delivery log shows every attempt, and retries at 5 minutes, 30 minutes, and 2 hours cover API hiccups - the full pipeline is on how it works.

Can I forward Shopify's built-in contact form instead of replacing it?

Does this touch checkout, orders, or customer accounts?

I run Google and Meta ads - can I see which click produced each inquiry?

What does the shopper see after submitting?

What does it cost alongside my Shopify plan?